Annual Reports: Delivering Your Corporate Message to - download pdf or read online

By John Stittle

ISBN-10: 0566084945

ISBN-13: 9780566084942

All businesses and likewise many different corporations are legally required to provide an annual record. through the years the aim, nature and content material of annual stories have dramatically replaced. expanding numbers of businesses are understanding that the once a year record isn't just fascinated by generating felony and accounting info. extra considerably, businesses can use their annual report back to speak company messages and to advertise influential photos and topics to a variety of prime stakeholders reminiscent of shareholders, staff, bankers, buyers and most people. yet how is that this to be performed successfully? This ebook concentrates on making sure that the "corporate message" is communicated to stakeholders in a manner that maximizes the worth of the once a year document and descriptions how this would most sensible be accomplished. It explains the significance not just of the quantitative (accounting) details but additionally the qualitative content material similar to the chairman's assertion, administrators' document, working and monetary assessment, explanatory notes and so forth. specific popularity is given to the felony, inventory trade accounting specifications in addition to to the more and more very important yet extra discretionary parts of content material comparable to social, environmental and moral reporting concerns. Crucially, the ebook discusses the significance of digital conversation now that laws permits businesses to carry info over the net. On a pragmatic point, the e-book takes the reader in the course of the systems and techniques in really handling the instruction and construction of the file. either the sensible and theoretical facets of the ebook are positioned in context via correct extracts taken from "real-life" annual reviews of significant enterprises. by utilizing those actual examples the ebook highlights what works and what does not.

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Extra info for Annual Reports: Delivering Your Corporate Message to Stakeholders

Example text

Some companies even calculate and show key financial trend ratios to help shareholders understand their company’s accounts. The five-year summary is designed to show the trend of a company’s financial data, and sometimes this extract is all that some shareholders examine. So do not waste the opportunity to make another positive impression – this trend information should be laid out clearly and boldly. Some companies attempt to place all this data on a single A4 page and sometimes the page appears overcrowded and cramped as a result.

Remember, though, that while many of these groups may be seeking to obtain a copy of the annual report and accounts, not all users are legally entitled to directly receive it. There are only two specific categories of users – namely, shareholders and debenture-holders – who, statutorily, must normally receive a copy of the annual report and accounts. However, the remaining user groups can obtain indirect access to the annual report. A copy must also be sent to the Registrar of Companies. Any potential investor, creditor or member of the public can legally obtain access to the financial statements lodged with the Registrar.

Financial statements were not as transparent as they should be. The politicians’ fears were heightened shortly after the Enron scandal when another major crisis faced corporate reporting. Substantial discrepancies were found in the accounts of WorldCom, the second largest US telecommunications company, which at one time was valued at more than $180 billion. At least $8 billion of revenue expenses were estimated to be wrongly classified as capital expenditure. By misclassifying the expenses as capital items, it was possible to spread the costs over many years (as with other genuine capital transactions).

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Annual Reports: Delivering Your Corporate Message to Stakeholders by John Stittle


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