By Mona Domosh
This can be a novel interpretation of the connection among consumerism, commercialism, and imperialism through the first empire construction period of the US within the late nineteenth and early twentieth centuries. not like different empires in heritage, which have been ordinarily outfitted on army energy, the 1st American empire used to be essentially a advertisement one, devoted to pushing items in another country and dominating international markets. whereas the yankee executive used to be very important, it used to be the good capitalist businesses of the United States – Heinz, Singer, McCormick, Kodak, general Oil – that drove the imperial procedure, explicitly linking the acquisition of patron items in another country with 'civilization'. Their power message to America's prospective buyers was once, 'buy American items and subscribe to the march of progress'. Domosh additionally explores how the pictures of peoples in another country conveyed via items increased America's feel of itself on this planet.
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Extra resources for American Commodities in an Age of Empire
8 Global distribution of Singer Sewing Machine Company’s retail shops, 1906. (Directory of Shops for the Sale of Singer Sewing Machines throughout the World, 1906 [unpublished document]. 28 With the addition of its two factories in Canada and its largest plant in Kilbowie, Scotland, Singer had five large manufacturing concerns outside of the United States. By 1914, Singer could boast of a truly international status, both in terms of its sales organization and extent and its manufacturing and shipping enterprises.
21 By 1904, Heinz’s sales extended to South Africa, Australia, New Zealand, the Philippines, China, Japan, and South America, and in 1906, the company reported agencies selling their products in central Africa, Thailand, Ceylon, Singapore, and Java. 6 Location of Heinz’s foreign distribution agents, 1899. (“Three Decades,” Pickles, vol. 3, no. 4 (June 1899). J. Heinz Company, Pittsburgh, PA) NYLIC continued to expand the number of policies it wrote in Europe, South America, and Asia throughout the last decades of the 19th century.
Another regional office was established in St. 47 Apparently, the growth in the number of centrals and the increasing number of shops and offices necessitated the introduction of these new regional offices. This growth, combined with the scale of territory in which Kompaniya Singer operated, necessitated another fundamental change: Singer management decided to move their headquarters from St. Petersburg to Moscow, which was more centrally located. The company moved into a building in the old city of Moscow that was almost twice as large as their former headquarters in St.
American Commodities in an Age of Empire by Mona Domosh